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By Chris McCray
Contributing Writer 

Merchandising Intellectual Property is Risky Business

 

Last updated 4/23/2019 at 7:31pm

Chris McCray, Business Consultant, Florida SBDC at USF

It takes a dedicated person to stand in line a day or two in advance just to buy tickets to a movie – a true fan. From Star Wars to the Marvel Universe, this phenomenon has been enticing fans to do just that two to three times a year.

Fans not only want to invest their time into making sure they are the first to see a film or event, they are willing to invest their money, sometimes thousands of dollars, on buying items with their favorite characters on them.

Mel Brooks said it best in Spaceballs, "Merchandising, merchandising! Where the real money from the movie is made."

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