By Robert Connors
Managing Editor 

New City Communications Director Hopes to Reach More Citizens

Eric Marshall Part of City Effort to Increase Interaction, Guide Priorities

 

Last updated 12/28/2021 at 4:09pm

Robert Connors

City Marketing and Communications Specialist Eric Marshall recently discussed his plans to help the City of Lake Wales increase two-way communications with residents. The City is presently conducting a survey of residents to help set priorities as it plans several major projects to increase the quality of life in the city.

Communications and information about City of Lake Wales activities and services should be easier to find, as a result of the hiring of Marketing and Communications Director Eric Marshall, who started his orientation in mid-December.

Marshall, 48, is a graduate of the University of South Florida, where he studied mass communications, multimedia, and communications law. He comes to Lake Wales after a stint at Polk County Parks and Recreation. That was preceded by 13 years in the telecommunications industry.

Robert Connors

Eric Marshall, City of Lake Wales Marketing and Communications Specialist

The hiring follows closely upon the launching of a new community-wide survey intended to gather resident opinions that will help the city set priorities for future improvements. That survey is ongoing.

Marshall hopes to "proactively interact with residents" who will be affected by planned city projects, including downtown property owners and residents of the Northwest Neighborhood, where an extensive program of sidewalk-building and street tree planting will begin in 2022.


Marshall plans to "maximize the city's social media" presence, he said, with enhanced photo and video content. Marshall's responsibilities will also include providing information to news media and assisting in marketing Lake Wales to the wider world.

 

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