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Eric Edwards Promoted to General Manager at Mahalak Auto Group Fiat

Eric Edwards has been appointed General Manager at Alfa Romeo FIAT of Winter Haven, according to a statement issued by Mike Mahalak, president of the Mahalak Auto Group.

"We are very pleased to have Eric assume this position at our dealership.," said Mahalak. "He started working with us over twenty-five years ago. His experience in all areas of the automotive industry including customer service, It, training and sales makes him the perfect person to assume the general manager position at our premiere dealership."

Edwards lives in Lakeland, and joined the Mahalak Auto group in 1998. He served as Sales Manager at Dodge Chrysler Jeep Ram of Winter Haven and went on to become Internet Director and build the company's first website. In 2011, he took on the challenge of reintroducing the FIAT brand as General Sales Manager of FIAT of Winter Haven."

"After almost ten years as a teacher and trainer of leading sales processes and techniques to top performing automotive, RV and motorcycle dealership personnel, I have returned to the Mahalak Auto Group," Edward said." In a way, I have come full circle and I look forward to the challenges of the Alfa Romeo and FIAT brands." He encourages customers and local residents to stop by and meet and talk with him at the dealership.

"Alfa Romeo FIAT of Winter Haven strives to provide an exceptional level of sales and service," said Alex Mahalak, studio manager of Alfa Romeo FIAT of Winter Haven. "We are proud to have Eric Edwards head up our dealership. His knowledge, professionalism and lifetime of automotive experience will improve our team services in all areas."


About the Mahalak Auto Group (MAG):

Ralph Mahalak Sr. opened his auto dealership in Monroe, Michigan in 1966. He was dedicated to providing reliable products and services to his community. In 1991, he handed over his business skills and motivation to his four sons, Ralph Jr, Mike, JP, and Alex. Now, the four brothers run seven different family owned and operated dealerships committed to their communities, four of which are in Florida, including Dodge, Chrysler, Jeep, Ram of Winter Haven; Alfa Romeo Fiat of Winter Haven; Posner Park Chrysler, Dodge, Jeep, Ram and Fiat in Davenport.

In 2013, MAG purchased the Sorenson Schade Chrysler dealership in Lake Wales and re-named it Lake Wales Chrysler, Dodge, Jeep, RAM.

In Monroe MI, the Monroe Superstore sells Dodge, Chrysler, Jeep, and RAM. The Buckeye Superstore in Shelby OH, sells Dodge, Chrysler, Jeep, RAM, and Fiat. LPK Chrysler Dodge Jeep RAM of Defiance OH is the newest dealership acquisition. All the dealerships are branded as the Low Payment Kings powered by the Mahalak Auto Group.


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