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MainStreet Launches New Logo and Brand


Last updated 5/29/2021 at 10:25am

Lake Wales Main Street is proud to launch a vibrant new logo and brand. The rebranding initiative reflects the alignment with the revitalization of Downtown Lake Wales.

The new logo draws inspiration from the distinctive Rhodesbilt Arcade building in downtown. The rebranding includes a redesign of the non-profit's logo, printed materials, signage, and other marketing communications.

"Downtown Lake Wales is experiencing an explosion of growth with new businesses, events, art, nightlife and the Park Ave streetscape project," said Karen Thompson, Main Street Director and Assistant CRA Directo...

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